Promote Your App: 10 BEST Tricks That Actually WORK

Congratulations! You’ve finally launched your app. Now, it’s time to introduce it to the world! Here are some tips for you to let people see and know your app. You can pick some ideas from this article and tailor a marketing strategy to promote your app.

1. Create a website

Everything needs its own website these days, and nobody is going to enter a long URL. Squarespace (link to affiliate link) is one the best platforms to create a website without worrying about coding or server infrastructure. Their annual plan also includes a free domain (1 year), although it would be linked to Squarespace. If you’d like to buy a domain independently, Namecheap (affiliate link) is the place to go. Their prices are one of the lowest and their support is well-known to be one of the best.

Once you’ve got a website, it’s time to drive some traffic to it. Set what keywords a user needs to search for in order for your ad to appear.

2. Advertise on Google

If a user clicked on your ad, he will be redirected to your website landing page, and Google will charge a fee for the click. Google ad fees are an auction. You compete with other advertisers targeting the same keywords you are. Therefore, depending on your competitors, Google Ads may be an expensive option. Feel free to consult with us to assess if this is right for your business.

3. Make a good landing page

When a user clicks on your ad, they should land on a page on your website. This is called a landing page. Your landing page is your chance to introduce the user to your app and convince them to download. Provide links to your app on Apple App Store and Google Play.

4. Make a video

Websites with videos tend to be more convincing, and make users stay on your website longer. The simplest way is to use the recording feature on your phone to showcase your app. Annotate some text and add some background music for effect. Narration can also increase user engagement as some people don’t like to read text. Adding a video is such a great idea that Forbes thinks so too.

5. Advertise on YouTube

With a video made for your website, it shouldn’t take much more to make it into an ad on YouTube. Advertising on YouTube is not much different from advertising on Google. Both are auction-based and keyword-targeted. Both can hook up to Google Analytics to see trends and view statistics. You can also try to invite online influencers to review or recommend your app.

6. Be active on Facebook

So Facebook is the largest social media platform in the world. Make your own Facebook Fan Page. Join related groups and mention your app when there’s a chance. Slip in a link to your website.Facebook Ads may also be a good choice to add visibility to your app, especially if your app is geared towards consumers. The great thing about Facebook is that you can target your audience on a more granular level, for example, more detailed demographics and interests.

One of the biggest differences is that Google Ads only displays your ad when the user makes a search, whereas Facebook can display your ad when the user launches or browses the app. Facebook can also be in video form, display on Messenger and Instagram.

7. App Store Optimisation (ASO)

Make your app more discoverable on the app stores by optimizing its listing. Use attractive screenshots to draw user attention and add a short yet descriptive punchline so that users know what your app does without needing to tap into it. Once the user taps into it, it’s your description’s turn to shine. Avoid long, wordy paragraphs and opt for more bullet points instead. Correctly categorizing your app is also important.

8. Encourage customer ratings

After the user has used your app for some time, pop a dialog to invite your happy customers to give 5 stars and leave some comments on the Apple App Store and Google Play. Good reviews can help your app go up the search rankings on both stores. Correctly categorizing your app is also important.

9. Host giveaways, offer discounts and give out coupons

If you are working on in-app purchases, try to use these strategies. Give users some credits or special prizes who share your app, post about your brand, or complete the tasks. Make good use of push notifications or email newsletters. Let your customers know that you offer them cheaper prices on certain products or certain days. Run a campaign and offer some coupons. Attract people to download your app and do in-app purchases. You should also track how well a coupon performs.

10. Provide Good Support

Undoubtedly, this is an extremely crucial point to remain users loyal to the app. Listen to their critiques and communicate with them directly. Become a hero to offer help. Solve problems immediately to make them happy. Great user experiences increase the likelihood of word-of-mouth marketing.