Why E-commerce Is The Future?

According to the UNCTAD report, COVID-19 pandemic has changed online shopping behaviors globally. More and more people prefer to shop online. Due to restrictions, many more are trying out E-commerce for the first time and are discovering the ease and convenience of online shopping. Businesses are seizing the opportunity to sell goods online, such as food and beverages, cosmetics and medicines, educational services and so on.

Companies that put e-commerce at the heart of their business strategies are prepared for the post-COVID-19 era,” said Yomi Kastro, founder and CEO of Inveon.

Demand for digital marketing is expected to grow, to help businesses make their new E-commerce stores become more discoverable to consumers. To reach out to as many consumers as possible, many businesses do social media and search engine advertising, use communication platforms (like Whatsapp), live-streaming and engaging influencers to sell the products by using Facebook, Instagram and Tiktok.

Reference

https://unctad.org/news/covid-19-has-changed-online-shopping-forever-survey-shows