What Is M-Commerce?
Now, you may wonder, what is eCommerce and what is mCommerce? To put it simply, eCommerce is an umbrella term to describe shopping online with any digital device. But mCommerce, short for mobile commerce, refers to shopping online specifically with a mobile device, like a phone or tablet.
You may further wonder, if I already had an eCommerce website, why do I need an mCommerce app?
M-Commerce is a potential tool for retailers to expand their business, which has become a major channel for shopping. Nowadays, people used to do online shopping and buy necessities via mobile devices. Compared with 2020, mCommerce sales increased 15.2% and arrived at $359.32 billion by 2021. Insiders Intelligence predicted that mCommerce may double to reach $728.28 billion of retail ecommerce sales in the US, which may become consumers’ preferred channel for online shopping within the next five years (1).
Mobile apps can help online retailers to increase sales more. Good user experience is a key factor to let consumers trust your brand.Using push notifications is another way to call your customers back and see new products arrival, promotions and something else.
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You may think that people use eCommerce apps for browsing, buying, or asking questions by using chatbots. In fact, consumers want the features which you may find unexpected. According to a survey from Clutch, here are the top four reasons why consumers would like to install an eCommerce app and use it!
To receive deals and offers (68%)
Flexibility to buy at any time (64%)
Compare products and price (62%)
Save time at the store (54%)
Furthermore, consumers also want to purchase directly through the app (84%) because of good user experience. They will receive discounts from push notifications (84%). After purchasing the products they can receive some points or loyalty rewards (81%).
Besides these points, consumers used eCommerce apps for other reasons. Some people like to buy things from the app because they don’t want to go out (47%). Sometimes, going out to the store takes a really long time to buy only one thing. Some people prefer to choose a certain time and a certain place to receive their orders (27%).(2)
Surprisingly, about 68% of consumers receive deals and offers by eCommerce apps, like 7-Eleven, Watson, Guardian, etc. Some stores provide points for consumers to earn discounts for their future purchases.
Consumers want an app which is friendly to use and an entertaining experience while using apps. If you want your customers to keep coming back, try to provide some discounts, rewards and promotions.
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